An eye-opening food documentary that answers questions about organic food: What exactly is organic? Is it really better, or just a marketing scam? The film digs deep with farmers, organic certifiers, scientists, and critics to look beneath the label and find the truth behind the marketing.
What began as a grassroots movement of small-scale farmers has turned into a $30 billion industry, as small diversified organic farms have been replaced by large corporate operations and the “certified organic” label has become a marketing tool. The film reveals that in spite of the corporatization of organic, the original grassroots philosophy is making a comeback in many innovative forms. (82 minutes)