Jeffrey Smith is the leading consumer advocate promoting healthier non-GMO choices. He's the founder of The Institute for Responsible Technology, a leading source of GMO health risk information for consumers, policy makers, and healthcare professionals. And his books include "Seeds of Deception: Exposing Industry and Government Lies about the Safety of the Genetically Engineered Foods You’re Eating," which is the world’s bestseller on GMOs; and "Genetic Roulette: The Documented Health Risks of Genetically Engineered Foods," which is the authoritative work on GMO health dangers.